You may think social media marketing is new, but it’s not. It is just now becoming a force to be reckoned with in the marketing world, however. While new methods of social media marketing will continue to pop up, the essentials should remain the same.
Post new content often. If your content is updated frequently, the reader will know when you’re about to put up new content to check out when they return later. The types of newspaper and magazine subscriptions that are most popular are a reflection of this truism. Be consistent to keep people coming back.
Use social media to market your business! Offer incentives to people who share your page with others. Doing so can lead to hundreds or even thousands of people being sent invitations to your page. This can be done through coupons, free samples or whatever else you may think of. It will make your customer happy to spread the word about your business for you!
Be patient in forming your overall strategy. If you waste time and money chasing hot social trends, only to change course when something new comes along, your efforts will leave you with several dead ends. Develop a plan which includes your specific strategies and a reasonable timeline to follow.
Find bloggers within your niche, and leave comments on their blogs. The great thing about comments is that you can usually leave a link with the comment, giving readers of that blog a way to find your site or blog. While sticking with blogs with bigger followings is more likely to generate more traffic for you, visitors from smaller blogs can add up as well.
Take the initiative to follow your customers and reach out to them away from social media. If your customers have a blog and are posting about your company, engage with them and interact on their blog. Link to their content on your social media pages and this will encourage more people to follow you from the bloggers fan base.
The key to being successful using social media marketing is to have excellent content. This content has to be inspiring, educational, and interesting so that your followers will want to share it. When they share your content, you and your business are being exposed to new potential followers who may also share your content and build your social media presence.
Facebook is a great way to not only advertise but share the information that you have. For example, if someone leaves a comment on your site saying he really likes Acme brand red widgets, the commenter’s friends will all see that information. In order to generate greater exposure, facilitate reader interaction with you as well as with each other.
Tweepi and Twellow are useful adjuncts to Twitter. Such functions let you identify those who are part of your desired audience and isolate the most relevant among them. You should attempt to create a list of important users to follow, in the hopes that they will in turn follow you as well.
Do not forget to post a link to your website or blog on your social network profiles. If someone hears about your products on a social network, they will need to have access to more information and see what you use as a storefront before they can decide to buy anything.
Create more than one profile on a same site. You could for instance have a page on a social networking site for your business as well as a profile page for a fictional character you use as a mascot. You might be able to reach out to a slightly different target audience with each page.
Be sure your website is connected to each social media profile you establish. This is easy to do by including “share” buttons on your website that will allow your main website visitors to share your content on their social media profiles. Make it simple for your potential customers to share on RSS feeds, blogs and your main company website page.
It’s best to blaze your own trail within the parameters of social media. Many people are trying to use the same techniques; doing something a little different will make you stand out. After reading this article, you now have a better idea of how to market your business. You can connect with millions of people from around the world with social media.